Brevity is the soul of politics
by David Benjamin
“Being president is like being a jackass in a hailstorm. There’s nothing to do but stand there and take it.”
— Lyndon Johnson
MADISON,
Wis. — Herbert Hoover sealed his political fate when he said,
“Prosperity is just around the corner.” His problem? Verbosity. In
politics you get nowhere with a six-word, 37-character complete sentence
with a subject, verb and predicate phrase.
By comparison, his
opponent in 1932, Franklin Delano Roosevelt, promised, simply, a “New
Deal.” In seven letters, FDR concentrated the almost overwhelming power
of Two-Word Politics.
Consider Roosevelt’s greatest global
adversary. Adolf Hitler, the madman who devastated Europe, was a master
of Two-Word Politics from the moment he chose his title for Mein Kampf.
One of the fascinating aspects of the Third Reich (two words) is how
many of its inextricably twisted concepts and atrocities entered the
German (and global) vernacular in a vast lexicon of two-word soundbites —
from “lebensraum” (living space), “master race,” “blood & soil,” and “sieg heil” to “blitzkrieg” (lightning war), “lugenpresse” (lying press) and history’s most despicable euphemism: “Final Solution.”
Meanwhile,
back in the USA, FDR was bracing democracy and birthing the “welfare
state” with unspeakably complicated financial and social reforms under
the two syllables of the “New Deal.” Likewise, FDR reduced to a couple
of simple words a labyrinth of competing forces and innovations forced
on him by the Great Depression: “organized money,” “fear itself,”
“social security,” “public works,” “unemployment insurance,” “rural
electrification,” “fireside chat,” “lend-lease,” “moral order,” “four
freedoms.” FDR’s speeches were consistently literate, nuanced and dense
with policy, but they sparkled with terse, catchy newsreel couplets that
regular folks could hum on the way home from the Bijou.
Down
through decades of American history, Two-Word Politics has been deployed
with varying degrees of success in causes both noble and dubious. For
example: “New Frontier,” “Great Society,” “liberal media” (lugenpresse),
“silent majority,” “segregation forever,” “freedom now,” “kinder,
gentler,” “progress & prosperity” (Al Gore — just awful!), “hope
& change” (much better), “stronger together” (oh God, no!), and,
finally, “America first.”
The latter phrase, exhumed by our
current White House-dweller, echoes the pro-Nazi isolationists of the
1930s. It’s one of those Trump formulations that make me wonder about
Two-Word Politics today, and what comes next.
By recycling the
phrase “Make America Great Again” (No, it wasn’t his idea; the Gipper
said it first), Donald Trump pulled a Hoover, using a complete sentence
and twice too many words. Why not just “Great Again”? But in other
respects, he has proved an idiot savant in couplet humping. His
successful pairings include “birth certificate,” “low energy,” “little
Marco,” “the wall,” “believe me,” “you’re fired,” “fake news” (lugenpresse), “travel ban,” “witch hunt” and, of course, “crooked Hillary.”
The
difference between the Hitler/FDR/LBJ/Nixon manipulation of Two-Word
Politics and Trump’s variation is that terms like “Final Solution,” “New
Deal” and “Great Society” were shorthand for substantive policy,
political ideology and legislative strategy. In Trump’s case, this
tactic really is just a couple of words, “sound & fury” signifying
jabberwocky.
Which suggests to me that he who lives by the pithy
couplet might well be killed by a hail of similar nuggets. Trouble is,
up ’til now, Trump’s nemeses are wordier than Webster’s Third. The
Affordable Care Act (one too many words there) is one of U.S. history’s
great social benefits, but there wasn’t a Democrat on the face of the
earth who could summarize it in 500 pages or less, much less two words.
So, even after it bumbled into law, it languished in public contempt,
discredited by a two-word slogan: “repeal & replace.”
“Repeal
& replace” was, of course, sound and fury. But it didn’t need to be
anything more — until, suddenly, its authors came to power and people
said, “Okay, where’s the manuscript?”
Surprisingly, Congressional
Democrats seem to be catching on to Two-Word Politics. They’ve labeled
Trump’s American Health Care Act (Zounds! Four words!) the “secret
bill,” which is accurate because GOP leaders kept this huge
embarrassment tightly under wraps ’til the last mortifying minute. Also,
aided by a resurrected press, Democrats are drawing blood with the
term, “Russia scandal.” Even better, that nostalgic double entendre, “Deep Throat,” is back in style.
I
wonder, though. Can these normally loquacious, preachy Democrats keep
it dumb as they approach the 2018 vote. Thus far, the record isn’t
promising. No memorable couplets arose during special elections in
Kansas, Montana, South Carolina — all won (but narrowly) by the
Trumpians. Jon Ossoff, the bright young ectomorph who raised liberal
hopes in Red Georgia, cunningly avoided saying anything blunt or
prickly, thus succeeding in saying virtually nothing at all, thus losing
to a woman who specialized in talking out of her ass but doing so more
entertainingly than Ossoff.
Ossoff’s opponent, Karen Handel, was
also blessed by the current true-to-your-school faith among
rank-and-file Republicans — who are more “yellow dog” than were Southern
Democrats in their own “Jim Crow” past. A Republican today will vote
for a burning bag of crap rather than Jesus Christ (D).
On the
other hand, “progressives,” “liberals” and “left-leaning independents”
are more like food snobs at McDonald’s. They’ll vote for a Democrat
rather than a burning bag of crap, but only after reading the
candidate’s small print — to determine transfat content, preservatives,
calories, cholesterol, antibiotics, high fructose corn syrup, genetic
modification, sodium, nitrites, carbs, enzyme load, gluten, rat
droppings, LGBTQ devotion, Hillary contamination, and/or any suspicious
middle-of-the-road tendencies. If any ingredient is slightly impure,
well then, it’s “Adios, Adlai” and “Hello, Jill Stein.”
The one
“hope” that Democrats might “change” from a cast of heartsick Hamlets to
a fearless flotilla of Farraguts is to follow the example of their best
two Two-Word Pols, Liz Warren and Bernie Sanders. Between them, they’ve
articulated three key two-word ideas that everyone can understand —
even though they mask policy reforms that are daunting in their
complexity and terrifying (to pussyfoot progressives) in their scope.
These couplets have the power to rally the criminally fickle youth vote,
appeal to self-piteous white males, uplift the fortunes of the middle
class, piss off Grover Norquist to the point of apoplexy and force
Republicans to campaign against Mom, apple pie and the high-steel
Mohawks.
Democrats, tune in. This means you, Joe Donnelly and
Heidi Heitkamp! The three couplets you need to memorize and repeat over
and over again, staying on message ’til you wanna puke, are these:
1. Public Works (Never, ever, say “infrastructure.”)
2. Free College
3. Single Payer
Okay, one more:
4. Don’t Explain!
Thursday, June 22, 2017
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